Ding Linghua
Department of Media
School of Arts
South China Agricultural University (SCAU)
Guangzhou 510642, P.R. China
Phone: +86-15814564727
Email: 29305025@qq.com
RESEARCH EXPERTISE
Media and Mass Communication
Audio-Visual Communication
Media Effects
Media Cognition of Certain Groups
Cross-Cultural Communication
New Media
EDUCATION
2005Master of Arts in Journalism and Communication Studies, Jinan University, China
1994Bachelor of Arts in Chinese Language and Literature Education, Jiangxi Normal University, China
ACADEMIC APPOINTMENT
2017.01-2018.01International Visiting Scholar，School ofMedia and Journalism,
The University of North Carolinaat Chapel Hill
2005.07-PresentLecturer, Associate Professor, Department of Media, School of Arts, SCAU, China
Courses Taught: Introduction to Radio and TV Broadcasting; Audio-Visual Language; TV News Program; News Gathering & Editing; History of Chinese and Foreign Journalism; Creativity and Communication.
Lead the development of research projects and the media lab construction in the department.
PROFESSIONAL EXPERIENCE
2002.01-2002.08Journalist, Jiangxi Province Ganzhou City Zhanggong District TV News Center, China
1995.07-2002.01 Journalist, Editor, Director of News Department, Director of Editor Office,
Ganzhou City People’s Radio Broadcast Station, Jiangxi Province , China
1994.07-1995.06 Journalist, Editor, Huizhou Business Newspaper,Huizhou City Administration
for Industry and Commerce, Guangdong Province , China
AFFILIATIONS
Consultant, News Department of Guangzhou Broadcasting Network, China (2008.08-2015.12)
Program Monitoring & Analysis Expert, Broadcast Newsroom of Guangzhou Broadcasting Network, China (2007-2009)
Program Monitoring & Analysis Expert, Guangdong Provincial Radio and TV Monitoring Center, China (2005-2007)
HONORS & AWARDS
China Rainbow Awards (Third Prize) (1998)
Jiangxi Province Broadcast Publicity Programs Awards (First Prize) (1999, 1998)
Jiangxi Province Broadcast and Television Awards (Second Prize for Object TV Programs) (1998)
Jiangxi Province Journalism Awards (Broadcast Programming Prize) (1997)
Jiangxi Province Broadcast and Television Awards (Second Prize for News Programs) (1996)
MAJOR GRANTS
Research on the social ethic issues and moral regulation for new media image communication from the perspective of ethics. (The National Social Science Foundation of China (General Project), 13XW039, Co-Investigator, 2013/09-2016/09)
Research on land-lost farmers’ media cognition and the application value of this study---based on the investigation of the Pearl River Delta. (The Humanities and Social Sciences Fund of the Ministry of Education of China (General Project), 09YJC860012, PI,2009/12-2012/12)
Research on the non-litigation settlement mechanism for news disputes. (The National Social Science Foundation of China (General Project), 07BXW004, Co-Investigator,2007/09-2010/12)
Research on the strategies for the overall news competition in city television station---based on a case study of Guangzhou TV Station. (The Social Sciences Fund of Guangzhou City (Youth Project), 07Q16, PI,2007/10-2009/06)
Research on the innovations in training application-oriented professional media talents. (The SCAU Teaching Reform Research Projects, JG07065, PI,2007/07-2009/06)
SELECTED PUBLICATIONS
Books:
Co-author, New Media Audio-visual Program Production. Peking University Press, 2014.
Co-author, Contemporary Television Journalism. Fudan University Press, 2010.
Co-author & Compiling Editor, The Worries and Introspections of Hong Kong Society. Joint Publishing (HK) Co., Ltd., 2005.
Journal Articles:
Ding Linghua. Media’s responsibility and action in the citizenization of land-lost farmers. Jiangxi Social Sciences. ((2)in 2016).
Ding Linghua. Construction of the interaction model between land-lost farmers and media in the process of urbanization. Modern Audio-Video Arts. 2015, (3): 32-35.
Ding Linghua. Analysis of the land-lost farmers’ media cognition in the Pearl River Delta. Jiangxi Social Sciences. 2012, (2): 221-226.
Ding Linghua. Changes in the forms of TV news comment. Journalism Lover. 2011, (12): 12-13.
Ding Linghua. Television livelihood news will become a concept in history. Modern Communication. 2010, (6): 149-150.
Ding Linghua. On the rational regard and practical controlling of news-entainment. Press Circles. 2010, (1): 111-113.
Liu Hui, Ding Linghua. Role of new media in governmental emergency management and strategic choices. Guangdong Agricultural Sciences. 2010, (10): 220-222.
Ding Linghua, Liu Yong, Wen Shounan. Exploration of public transportation mobile television narrowcasting. Modern Audio-Video Arts. 2009, (12): 61-64.
Ding Linghua, Liu Zini. On the characteristics of Taiwan's TV news. Journalism Lover. 2009, (10): 104-105.
Ding Linghua. On the innovations in media talents training modes. Modern Audio-Video Arts. 2009, (3): 41-43.
Ding Linghua. On the three levels of TV news authenticity. Press Circles. 2009, (1): 150-152.
Ding Linghua, Chen Lei. The strategy study on maximizing the overall effectiveness of news competition for city TV station---take the Guangzhou TV Station for instance. Press Circles. 2008, (2): 106-107, 109.
Ding Linghua, Tang Tianxiao. “Fast-Flat-Fast Approach”---the winning path for “comments on current events” pages in newspapers. Journalism Knowledge. 2007, (6): 50-51.
Ding Linghua. An impossible technical myth---interpretation of Marshall McLuhan’s prophecy about a “Global Village”. Contemporary Communications. 2004, (3): 86-87.
Ding Linghua. On the application of photo materials in biography documentaries---based on the case analysis of the documentary Hillary Clinton. China Radio & TV Academic Journal. 2004, (2): 29-41.
