Zheng Wenhua, female, born in Henan in 1974, is an associate professor and deputy director of the Department of Media, College of Art, South China Agricultural University. She graduated from the School of Journalism and Communication of Jinan University in 2004 with a master’s degree in Journalism. She has been in Oklahoma University for one year in 2012 as a visiting scholar. She obtained the title of Excellent Head Teacher of South China Agricultural University in 2011-2012 and the title of Excellent Instructor of Guangdong Competition Area in the 8th and 10th National Advertising Art Competition for College Students. She presided over one project supported by Science and Technology Department of Guangdong Province and one project supported by Principal Fund. And she also participated in many national, provincial and ministerial projects and published many papers in core journals such as TV Research, Contemporary Communication, and Journalism Lover etc.