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Fashion design and promotion projects of Gambiered Guangdong Gauze


In 2015, the College of Arts signed a strategic cooperation framework agreement with the people's government of Lanhe town in the Nansha district, Guangzhou to build an intangible cultural heritage town. Together, they established the Research and Development Center, the Design Studio, the Museum, and the Senior Experience Hall of Gambiered Guangdong Gauze. In 2016, at the Beijing Hotel, professor Jin Hui, dean of the College of Arts, led her design team to hold a press conference and a fashion show of Gambiered Guangdong Gauze which received extensive attention and praise from Chinese media and foreign media. Their work vitalized and industrialized the intangible cultural heritage of China. It also expanded the influence and popularity of the school.

In 2017, the three entities, South China Agricultural University, the government of Lanhe town, and Guangzhou Xiangyun Hometown Culture Development Co. LTD, jointly applied for projects funded by the national arts fund. “Breaking Cocoons into Butterflies – the fashion itinerant exhibition of Gambiered Guangdong Gauze” – acquired project approval and 8 organizations in China have already signed to be on the exhibition. From 2017 to 2018, over 300 Gambiered Guangdong Gauze articles of clothing have been designed by professor Jin Hui and her team. They were shown in 8 itinerant exhibitions of “Breaking Cocoons into Butterflies”and 15 famous exhibitions at home and abroad. Their excellent work has drawn massive attention and compliments from all sectors of society. This has significantly to the promoting of the inheritance and innovation of national intangible cultural heritage.

Professor Jin Hui is committed to the R&D and innovation research of fabrics, design and craftsmanship in Gambiered Guangdong Gauze which unique to the Pearl River Delta in Lingnan, so as to make it glow with new vitality and gradually build it into Chinese fabric special to the international fashion industry. Her scientific research achievements in this field are some of the best in China and have certain influence in the world. At the same time, the fashionable design and promotion of Gambiered Guangdong Gauze have a great role in promoting the development and evolution of its industry in Guangdong. This has boosted the economy of relevant townsand greatly improved villagers’ income.

On October 29, 2018, in the golden hall of Beijing hotel, Encounter·Hometown of Gambiered Guangdong Gauze, the Spring and Summer Fashion Conference of 2019.

On October 29, 2018, in the golden hall of Beijing hotel, Encounter · Hometown of Gambiered Guangdong Gauze, the Spring and Summer Fashion Conference of 2019.

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